BRAND IMAGE AND PRODUCT
Yogyakarta | 08 – 10 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 21 – 23 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 27 – 29 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 18 – 20 Juni 2019 | IDR 6.750.000 Per Peserta
Jadwal Training 2019 Selanjutnya …
BRAND IMAGE AND PRODUCT TRAINING DESCRIPTION
Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.
BRAND IMAGE AND PRODUCT TRAINING OUTLINES
1. A Confession of A Brand Manager
- What is A Brand Manager?
- How to be A Good Brand Manager
- Challenges, Opportunities & Threats of A Brand Manager
- Daily Activities of A Brand Manager
2. Brand Strategy & Execution : Two Different Worlds
3. Develop Brand Strategy
- Roles of Brand Strategy in Marketing and Company
- How to Define Brand Segmentation and Target Market
- How to Define Brand Personality and Positioning
- The Process from Research to Brand Strategy Development
- How to Analyze Research Report
- How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
4. Develop Branded Product Strategy
- How to Define Product Mapping and Competitors to Target and Avoid
- How to Define Strengths and Weaknesses of Our Competitors Product
- How to Develop Strong and Sellable Product which Align with Brand Positioning
- How to Execute The Product Strategy from Design to Packaging
- How Design and Packaging Trigger Trial and Repeat Purchase
- How to Develop Product from Content to Packaging Which Tells the Brand Positioning
5. Develop Branded Pricing Strategy
- How to Define Price Mapping & Develop Supportive Pricing Strategy
- How to Define Manufacturers Price, Distributors Price, & Retailers Price
- How to Manage Price in the End Market
6. Develop Branded Distribution Strategy
- How to Define Distribution Mapping
- How to Choose The Most Suitable Distributors
- How to Manage Distributors & Salesman
7. Develop Branded Promotion Strategy & Execution
BRAND IMAGE AND PRODUCT TRAINING INSTRUCTOR
Drs. Apriyanto Giri Wibowo, MM.
WHO SHOULD ATTEND?
Staff Bagian Pemasaran, Marketing, Supervisor, Manager Pemasaran
BRAND IMAGE AND PRODUCT TRAINING METHOD
Lecturing, workshop, interactive discussion, sharing and case study.
- 8 – 10 Mei 2019
- 21 – 23 Mei 2019
- 27 – 29 Mei 2019
- 18 – 20 Juni 2019
- 24 – 26 Juni 2019
- 3 – 5 Juli 2019
- 16 – 18 Juli 2019
- 24 – 26 Juli 2019
- 7 – 9 Agustus 2019
- 13 – 15 Agustus 2019
- 21 – 23 Agustus 2019
- 4 – 6 September 2019
- 10 – 12 September 2019
- 25 – 27 September 2019
- 2 – 4 Oktober 2019
- 15 – 17 oktober 2019
- 30 Oktober – 1 November 2019
- 6 – 8 November 2019
- 12 – 14 November 2019
- 20 – 22 November 2019
- 4 – 6 Desember 2019
- 10 – 12 Desember 2019
- 18 – 20 Desember 2019
Hotel HorisonYogyakarta| Yogyakarta
HotelCavinton| Yogyakarta
Hotel Neo Awana| Yogyakarta
BRAND IMAGE AND PRODUCT TRAINING FEE
- Biaya training IDR 6.750.000 per peserta – Non-residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
- Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call
BRAND IMAGE AND PRODUCT TRAINING FACILITIES
- Training Modul
- Training kits
- Qualified instructor
- Fine bag pack
- Flashdisk berisi materi
- Sertifikat
- Polo shirt
- Training photo
- 2x coffee break dan lunch
- Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)