Marketing Analyst – American Academy Certification (AVAILABLE ONLINE)

Certified Marketing Analyst ini membahas aspek yang memengaruhi perilaku konsumen & metode untuk analisis lanjutan pasar konsumen

JADWAL TRAINING ONLINE

Online Training | 21 – 22 Januari 2021 | Rp. 2.900.000,- PASTI JALAN
Online Training | 17 – 18 Februari 2021 | Rp. 2.900.000,- PASTI JALAN

 

 

Certified Marketing Analyst Training Background

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications. Participants  gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

 

Certified Marketing Analyst Training Objectives

By the end of the course the Business Analyst will be able to:

1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
2. Learn how to recognize situations that require market research
3. Gain an understanding of the research designs that could be used to address specific business issues
4. Broaden Participants  understanding of critical research techniques and good research practices
5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

 

Certified Marketing Analyst Training Outline

1. Module 1 – Perspectives on Strategy
2. Module 2 – Consumer Behavior
3. Module 3 – Consumer and Market Analysis
4. Module 4 – Strategizing- planning and processes
5. Module 5 – The Basic of Market Research
6. Module 6 – Designing a Research Project: The Tools of Market Research
7. Module 7 – Cases

 

Lead Instructor Training

• Dr. Yunita Anggarini, M.Si

 

Metode Training Online

Metode pelatihan  online dapat dilakukan dengan dua metode dimana Peserta dapat memilih  metode yang sesuai. Metode tersebut adalah :

Metode Peserta Belajar Online Mandiri  (Asinkron) yaitu:

• Peserta mendownload materi pelatihan (dalam bentuk file PPT/PDF/video) dan belajar mandiri dengan waktu belajar diatur sendiri oleh peserta.
• Masa aktif tayang setiap materi pelatihan 4 minggu dengan disediakan konsultasi maks 4 jam online dihitung sejak materi mulai ditayangkan.
• Apabila diperlukan peserta dapat diskusi atau konsultasi terkait dengan materi yang akan difasilitasi oleh konsultan/trainer melalui berbagai media seperti Google Meet, Hang Out, Zoom, Team link, atau WhatsApp sesuai dengan kesepakatan.
• Tersedia paket harga khusus jika ada beberapa orang mendaftar untuk training yang sama dan dari perusahaan yang sama

Metode Live Online Training (Sinkron)  yaitu:

• Instruktur mengajar secara LIVE dengan durasi 4 jam perhari selama 2 hari secara terjadwal
• Media Live training dapat menggunakan Google Meet, Hang Out, Zoom atau Team link.
• Tersedia harga khusus jika training yang sama diikuti oleh beberapa peserta dari perusahaan yang sama

 

Ketentuan Online Training 

Persiapan Peserta

• Dianjurkan menggunakan laptop, bukan smartphone.
• Koneksi internet yang stabil.
• Buku dan alat tulis.

Platform yang digunakan

• Beberapa alternative platform Zoom, Google Meet, Hang Out,  Team link atau Webex untuk conference live training
• Materi, tugas dan dokumen lain akan diupload dalam Google Classroom
• Peserta menginstall aplikasi sesuai yang akan digunakan

 

CMA Certified Marketing Analyst™ *International Certification by American Academy*

 

Formulir Permintaaan Informasi Lanjutan / Pra-Pendaftaran Public Training

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