EFFECTIVE MARKETING COMMUNICATIONS
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 19 sd 21 agustus 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 02 sd 04 September 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 21 sd 23 September 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 07 sd 09 oktober 2015 | Fee Menyesuaikan Venue
Jadwal Training 2015 Selanjutnya …
Sulit dibayangkan sebuah perusahaan tanpa komunikasi dengan publik atau target audiencenya. Salah satunya adalah komunikasi pemasaran. Dalam era penuh persaingan dewasa ini, penerapan Integrated Marketing Communications yang baik merupakan salah satu kunci keberhasilan usaha. Training ini akan membahas prinsip komunikasi, pengembangan komunikasi pemasaran yang efektif, hingga pengukuran hasilnya. Dari pelatihan ini diharapkan para peserta dapat memahami lingkup komunikasi pemasaran, menyusun rencana IMC yang efektif dan menerapkannya di perusahaan masing-masing.
Materi bahasan:
- Prinsip-prinsip komunikasi pemasaran
- Mengembangkan komunikasi yang efektif:
- Mengidentifikasi audiens yang dituju
- Menentukan tujuan komunikasi
- Merancang pesan
- Memilih saluran komunikasi
- Menentukan bauran promosi:
- Periklanan
- Sales pomotion
- Public relations
- Personal selling
- Direct marketing
- Mengukur hasil promosi (evaluation)
- Mengelola dan mengkoordinir IMC
Metode training:
Pembahasan konsep, diskusi kasus, latihan.
Target peserta:
Karyawan di bagian Public Relations, Corporate Communications, Marketing, dan Promosi.
- 19 sd 21 agustus 2015
- 2 sd 4 September 2015
- 21 sd 23 September 2015
- 7 sd 9 oktober 2015
- 21 sd 23 oktober 2015
- 4 sd 6 november 2015
- 25 sd 27 november 2015
- 9 sd 11 desember 2015
- 22 sd 24 desember 2015
Venue:
- Eastparc Hotel / The Alana Hotel, Yogyakarta ( 5* )
- The Trans Resort & Hotel / The Pullman Bali Legian Nirwana Hotel, Bali ( 5* )
- Novotel Hotel, Balikpapan ( 5* )
- Sheraton Senggigi Beach Resort, Lombok ( 5* )
- The Trans Luxury Hotel, Bandung (5*)
- Pullman Hotel, Jakarta (5*)
- Harris Hotel Batam Center / Mercure Hotel, Batam (4*)
International Class:
- Ibis Styles Frasser Business Park Hotel, Kuala Lumpur, Malaysia ( 4* )
- Concorde Hotel, Singapore ( 5* )
- Novotel Platinum, Bangkok (4*)
- Novotel Kowloon, Hongkong (4*)
- Yogyakarta : Rp. 6.750.000,- per participant ( Non Residential )
Special Price Rp. 6.250.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Bali: Rp. 10.500.000,- per participant ( Non Residential )
Special Price Rp. 9.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Lombok: Rp. 11.500.000,- per participant ( Non Residential )
Special Price Rp. 10.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Balikpapan: Rp. 9.500.000,- per participant ( Non Residential )
Special Price Rp. 8.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Bandung: Rp. 8.000.000,- per participant ( Non Residential )
Special Price Rp. 7.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Jakarta: Rp. 7.000.000,- per participant ( Non Residential )
Special Price Rp. 6.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Batam : Rp. 9.500.000,- per participant ( Non Residential )
Special Price Rp. 8.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
International Class:
- Singapore: USD 3,500.00 per participant ( Non Residential )
Special Price: USD 3,250.00 per participant ( Non Residential ) form minimum 3 participant from same company.
- Malaysia: USD 3,200.00 per participant ( Non Residential )
Special Price: USD 3,000.00 per participant ( Non Residential ) form minimum 3 participant from same company.
- Thailand: USD 3,000.00 per participant ( Non Residential )
Special Price: USD 2,800.00 per participant ( Non Residential ) form minimum 3 participant from same company.
- Hongkong: USD 3,600.00 per participant ( Non Residential )
Special Price: USD 3,400.00 per participant ( Non Residential ) form minimum 3 participant from same company.
Facilities:
- Qualified Trainer
- Convinience Training room
- Training kit
- Hard and soft copy material (USB Flashdisk)
- Certificate
- Souvenir