EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

EFFECTIVE PROMOTION AND ADVERTISEMENT STRATEGIES

Yogyakarta | 08 – 10 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 14 – 16 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 21 – 23 Mei 2019 | IDR 6.750.000 Per Peserta
Yogyakarta | 17 – 19 Juni 2019 | IDR 6.750.000 Per Peserta

Jadwal Training 2019 Selanjutnya …

 

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING OBJECTIVES

1. Analyze the power of promotion and advertisement in boosting sales.
2. Design a promotion plan aimed at the trade and the consumer.
3. Apply the criteria of effective advertisement campaigns.
4. Understand the principles of merchandising in outlets.

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING OUTLINE 

1. The Marketing Concept
   1. The Integrated Marketing Communication Concept (IMC)
   2. The 4 Ps
2. Advertising Strategies
   1. Setting Advertisement Campaign Objectives
   2. Specifying the Target Audience
   3. Formulating a Creative Message
   4. Pretesting the Message
   5. Choosing the Appropriate Media
   6. Implementing the Campaign
   7. Measuring Results among the Targeted Audience
      1. Level of Awareness
      2. Change in Attitude
      3. Action Taken
3. Promotion Strategies
   1. The Push and Pull Sales Strategies
   2. Below and Above the Line Promotion
   3. Types of Promotion
4. Promotion Campaigns
   1. Planning a Promotion Campaign
   2. Implementing the Campaign
   3. Testing, Measuring and Evaluating the Effectiveness of the Campaign
5. Merchandising
   1. The Concept of Space Management
   2. Best Locations in Outlets
   3. Principles of Merchandising
   4. Implementing Planograms

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING PARTICIPANTS

Sales Managers and staff as well as marketing managers, marketing professionals and field merchandisers.

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING DELIVERY TYPE

Lecturing, workshop, interactive consultation, case study, and presentation

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING INSTRUCTOR

Roni Indarto, SE., M.Si., CRA., CH., SEFT., QT.

 

JADWAL TRAINING 2019

• 8 – 10 Mei 2019
• 14 – 16 Mei 2019
• 21 – 23 Mei 2019
• 17 – 19 Juni 2019
• 25 – 27 Juni 2019
• 3 – 5 Juli 2019
• 9 – 11 Juli 2019
• 29 – 31 Juli 2019
• 7 – 9 Agustus 2019
• 13 – 15 Agustus 2019
• 27 – 20 Agustus 2019
• 4 – 6 September 2019
• 10 – 12 September 2019
• 24 – 26 September 2019
• 2 – 4 oktober 2019
• 8 – 10 oktober 2019
• 29 – 31 Oktober 2019
• 5 – 7 November 2019
• 12 – 14 November 2019
• 27 – 29 November 2019
• 3 – 5 Desember 2019
• 9 – 11 Desember 2019
• 19 – 20 Desember 2019

Hotel Pesonna Tugu | Yogyakarta
Hotel Neo Awana | Yogyakarta
Hotel Cavinton | Yogyakarta

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING FEE 

• Biaya training IDR 6.750.000 per peserta – Non-residential, belum termasuk pajak. Pelaksanaan di Yogyakarta minimal peserta 2 orang.
• Venue training lain: Bandung, Surabaya, Malang, Bali, Lombok, Batam, dengan minimal peserta 4 orang. Biaya investasi – call

 

PROMOTION AND ADVERTISEMENT STRATEGIES TRAINING FACILITIES

• Training Modul
• Training kits
• Qualified instructor
• Fine bag pack
• Flashdisk berisi materi
• Sertifikat
• Polo shirt
• Training photo
• 2x coffee break dan lunch
• Transport Service dari airport ke hotel (min. 2 orang peserta dari perusahaan yg sama)

 

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