Pelatihan ini akan mempelajari perilaku konsumen dan analisis pasar konsumen serta keterampilan dalam pengambilan keputusan
Hotel Ibis Malioboro, Yogyakarta | 09 – 11 Desember 2019 | Rp 5.900.000,-
Hotel Ibis Malioboro, Yogyakarta | 16 – 18 Desember 2019 | Rp 5.900.000,-
Hotel Ibis Malioboro, Yogyakarta | 23 – 25 Desember 2019 | Rp 5.900.000,-
Jadwal Training 2019 Selanjutnya …
Hotel Ibis Malioboro, Yogyakarta | 06 – 08 Januari 2020 | Rp 6.900.000,-
Jadwal Training 2020 Selanjutnya …
Background Training Marketing Analyst
Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.
This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.
Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.
This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.
Objectives Training Marketing Analyst
By the end of the course the Business Analyst will be able to:
- Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
- Learn how to recognize situations that require market research
- Gain an understanding of the research designs that could be used to address specific business issues
- Broaden Participants understanding of critical research techniques and good research practices
- Develop practical skills that participants can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis
Contents Training Marketing Analyst
- Module 1 – Perspectives on Strategy
- Module 2 – Consumer Behavior
- Module 3 – Consumer and Market Analysis
- Module 4 – Strategizing- planning and processes
- Module 5 – The Basic of Market Research
- Module 6 – Designing a Research Project: The Tools of Market Research
- Module 7 – Cases
Methods :
- Presentation
- Discussion
- Case Study
Hotel Ibis Malioboro, Yogyakarta
- 9 – 11 Desember 2019
- 16 – 18 Desember 2019
- 23 – 24 Desember 2019
- 30 – 31 Desember 2019
Hotel Ibis Malioboro, Yogyakarta
- 6 – 8 Januari 2020
- 13 – 15 Januari 2020
- 20 – 22 Januari 2020
- 27 – 29 Januari 2020
- 3- 5 Februari 2020
- 10 – 12 Februari 2020
- 17 – 19 Februari 2020
- 26 – 28 Februari 2020
- 2 – 4 Maret 2020
- 9 – 11 Maret 2020
- 16 – 18 Maret 2020
- 23 – 24 Maret 2020
- 30 Maret 2020 – 1 April 2020
- 6 – 8 April 2020
- 13 – 15 April 2020
- 20 – 22 April 2020
- 27 – 29 April 2020
- 4 – 6 Mei 2020
- 11 – 13 Mei 2020
- 2 – 4 Juni 2020
- 8 – 10 Juni 2020
- 15 – 17 Juni 2020
- 22 – 24 Juni 2020
- 29 Juni 2020 – 1 Juli 2020
- 6 – 8 Juli 2020
- 13 – 15 Juli 2020
- 20 – 22 Juli 2020
- 27 – 29 Juli 2020
- 3 – 5 Agustus 2020
- 10 – 12 Agustus 2020
- 18 – 19 Agustus 2020
- 24 – 26 Agustus 2020
- 31 Agustus 2020 – 2 September 2020
- 7 – 9 September 2020
- 14 – 16 September 2020
- 21 – 23 September 2020
- 28 – 30 September 2020
- 5 – 7 Oktober 2020
- 12 – 14 Oktober 2020
- 19 – 21 Oktober 2020
- 26 – 28 Oktober 2020
- 2 – 4 November 2020
- 9 – 11 November 2020
- 16 – 18 November 2020
- 23 – 25 November 2020
- 30 November 2020 – 2 Desember 2020
- 7 – 9 Desember 2020
- 14 – 16 Desember 2020
- 21 – 23 Desember 2020
- 28 – 30 Desember 2020
Investasi & Fasilitas
- Rp 5.900.000 (Non Residential) >>> Investasi 2019
- Rp 6.900.000 (Non Residential) >>> Investasi 2020
- Jika Perusahaan/ Instansi mengirimkan lebih dari satu pesertapada judul dan tanggal yang sama maka akan di berikan potongan harga pada peserta kedua dan seterusnya masing – masing sebesar Rp 1.000.000 per peserta.
- VIP training Rp 7.900.000 >> (2019), VIP training Rp 8.900.000 >> (2020) (4 Hari , Non Residential dengan tambahan Fasilitas Paket studi lapangan/ City tour dan Belum Termasuk Pajak PPn 10%)
- Quota minimum 2 peserta
- Fasilitas: Certificate, Training kits, USB, Lunch, Coffe Break, Souvenir
- Untuk peserta luar kota disediakan transportasi antar-jemput dari Bandara/ Stasiun ke Hotel khusus bagi perusahaan yang mengirimkan minimal 3 orang peserta)
Lead Instructor
Dr. Ir. Fauzi Hasan, MM, MBA
Marketing Analyst