Marketing & Competitive Intelligence
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 08 sd 10 September 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 29 september sd 01 Oktober 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 20 sd 22 Oktober 2015 | Fee Menyesuaikan Venue
Yogyakarta/ Bali/ Balikpapan/ Lombok/ Bandung/ Jakarta/ Batam | 03 sd 05 November 2015 | Fee Menyesuaikan Venue
Jadwal Training 2015 Selanjutnya …
Deskripsi :
Inisiatif pengembangan marketing & Competitive Intelligence unit yang efektif semakin dibutuhkan. Penerapan integratif, self-independence model oleh beragam perusahaan utama Indonesia, merupakan jawabannya. Pelatihan ini mengajarkan peserta pengetahuan dan keterampilan yang memadai untuk menjadi champion dalam meningkatkan kinerja MCI di perusahaannya
Course Outline :
• Understanding Marketing & Competitive Intelligence: from Information to insight
• The 5Cs model: Understanding core basic of marketing intelligence system
• Application of 5Cs model: Setting up marketing intelligence unit
• Using intelligence data: Summarizing, Analyzing and Reporting
• Design & Sampling methods for Data gathering techniques
• Interview techniques & developing questions structure for marketing intelligence
• Marketing Intelligence System Development
• Marketing Intelligence Project Roadma
Peserta :
Chief Executives, Business Development Head, Marketing Director, Marketing Manager, Brand Manager, Product Manager, strategy analyst dan specialist yang memerlukan pemahaman atas sisi aplikatif dari competitive & marketing Intelligence.
Durasi :
3 hari
- 25 sd 27 agustus 2015
- 8 sd 10 September 2015
- 29 september sd 1 Oktober 2015
- 20 sd 22 Oktober 2015
- 3 sd 5 November 2015
- 17 sd 19 november 2015
- 1 sd 3 Desember 2015
- 15 sd 17 Desember 2015
- 29 sd 31 Desember 2015
Venue:
- Eastparc Hotel / The Alana Hotel, Yogyakarta ( 5* )
- The Trans Resort & Hotel / The Pullman Bali Legian Nirwana Hotel, Bali ( 5* )
- Novotel Hotel, Balikpapan ( 5* )
- Sheraton Senggigi Beach Resort, Lombok ( 5* )
- The Trans Luxury Hotel, Bandung (5*)
- Pullman Hotel, Jakarta (5*)
- Harris Hotel Batam Center / Mercure Hotel, Batam (4*)
International Class:
- Ibis Styles Frasser Business Park Hotel, Kuala Lumpur, Malaysia ( 4* )
- Concorde Hotel, Singapore ( 5* )
- Novotel Platinum, Bangkok (4*)
- Novotel Kowloon, Hongkong (4*)
- Yogyakarta : Rp. 6.750.000,- per participant ( Non Residential )
Special Price Rp. 6.250.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Bali: Rp. 10.500.000,- per participant ( Non Residential )
Special Price Rp. 9.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Lombok: Rp. 11.500.000,- per participant ( Non Residential )
Special Price Rp. 10.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Balikpapan: Rp. 9.500.000,- per participant ( Non Residential )
Special Price Rp. 8.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Bandung: Rp. 8.000.000,- per participant ( Non Residential )
Special Price Rp. 7.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Jakarta: Rp. 7.000.000,- per participant ( Non Residential )
Special Price Rp. 6.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
- Batam : Rp. 9.500.000,- per participant ( Non Residential )
Special Price Rp. 8.500.000,- per participant ( Non Residential ) form minimum 3 participant from same company.
International Class:
- Singapore: USD 3,500.00 per participant ( Non Residential )
Special Price: USD 3,250.00 per participant ( Non Residential ) form minimum 3 participant from same company.
- Malaysia: USD 3,200.00 per participant ( Non Residential )
Special Price: USD 3,000.00 per participant ( Non Residential ) form minimum 3 participant from same company.
- Thailand: USD 3,000.00 per participant ( Non Residential )
Special Price: USD 2,800.00 per participant ( Non Residential ) form minimum 3 participant from same company.
- Hongkong: USD 3,600.00 per participant ( Non Residential )
Special Price: USD 3,400.00 per participant ( Non Residential ) form minimum 3 participant from same company.
Facilities:
- Qualified Trainer
- Convinience Training room
- Training kit
- Hard and soft copy material (USB Flashdisk)
- Certificate
- Souvenir