MEDIA RELATION AND COMMUNICATION

Jadwal Training 2020 Selanjutnya …

MEDIA RELATION AND COMMUNICATION TRAINING BACKGROUND

Mass media has become part of personal, organization, and part of human mankind living.
Almost none of our activity which is not involving mass media in our life.
Good relationship with media has became an important soul in branding
Good relationship with media is not only for playing role as a “fireman” or as a solution only when the problem has occurred. Good relationship in media relations is has to be interlace and has to be maintain over and over everlasting.
The expertise in media relation is determine the successful of the communication program which is will be carry out well as an individual as well as an organization.
The event escalation which is done by mass media is can be assure can changed public perception as what media expected
The tendency/ indication today, some of media is no longer playing good role as a reality delivery not as a reality creator.

MEDIA RELATION AND COMMUNICATION TRAINING OBJECTIVE

Through media relation training program, participants will have a good ability/ skill related with media as a concept/strategy till application.
Through this course participants can share their experiences, knowledge and skills related with method, concept, strategy, as well as media relation technique to staff and colleagues to supported daily performance professionalism
Participant will get a technical guide related to media, both printed media and electronic.

MEDIA RELATION AND COMMUNICATION TRAINING OUTLINE

A. The Nature of Media

How to understand the category and media characteristic
on this session, participants will understand about every category and media characteristic in Indonesia, such as :

- How media work
- The Deadline of each media (newspaper, TV, Radio, Magazine/tabloid and Internet)
- The nature/ characteristic of newspaper, TV, Radio, Magazine/tabloid and Internet)

Media Control (ownership Vs Control of Media)
On this session, participants will understand about every category and media characteristic in Indonesia, such as :

- Conceiving the media ownership and it influence toward of the organization (media user)
- Media owner intervention (Management) toward of media independency

B. Why Media Relations
C. Media Relation Definition

The definition of media Relation, between fact and theory
Media relations type

How media works
- The things to be prepared by Journalist before the interview
- The question to be asked to resource person/ informant by Journalist
- The journalist tendency in finding news and what media pursuit to journalists

Understanding journalist pursuit and behavior

- The things to be prepared by Journalist before the interview
- The question to be asked to resource person/ informant by Journalist
- The journalist tendency in finding news and what media pursuit to journalists

D. Crisis Communications Team

Crisis Team Handle Formation

- Team Formation process
- Component and Job Descriptions in Crisis Team
- Assignment and spokesperson debriefing

Writing Press Statement

- Press statement composing technique
- Press statement evaluation composing
- Press statement distribution

E. Handling Press Release

Key Message assignment
Press release composing
Press release distribution

F. Media Interview

Interview Preparation

- Understanding characteristic and media type
- Understanding media pursuit and behaviour
- Understanding media relation form, news value, and news source to journalist

2. Trick/ technique facing the journalist

How to avoid media entrapment
The answer to avoid
The answer to give berikan
How to give the good answer

3. Media Interview Technique

Television
Print (Newspaper, Magazine, News Online, etc)
Radio

WHO SHOULD ATTEND THIS TRAINING?

Humas, Public Relations, Corporate Communications, Corporate Secretary.
Chairman , Manager dan staf (from all unit/division/and parts) that in daily routine involed with media/public

CONTENT COMPOSITION

30% theory and 70% practice

INSTRUCTOR MEDIA RELATION AND COMMUNICATION

Tarsih Ekaputra and Team

Tarsih Ekaputra has some skills such as Public Relations Strategy, Corporate / Personal Branding, Creative writing, journalist, proposal writing, media relations (familiar with media gathering, media monitoring, media content analyzing, etc.), workshops and training, creative consultant, media consultant and project development. Mr. Tarsih Ekaputra has experiences in advertising communication and media for seven years. Formerly still active as a journalist and member of journalist / business associations. Also he is copywriter which had done some creative copywriting projects such as: Sun Life Financial Indonesia, Siemens Hearing Aids, Kalbefarma, Kafe Taman Semanggi (KTS), BNI, PROMKES – DEPKES RI, Maluku Utara PR Campaign, Asosiasi Bank Pembangunan Daerah, etc. Since seven years ago, he had been handling communication (media relation and PR program). Mr. Tarsih Ekaputra is also as creative and PR consultant, he affiliate to some social organizations, and he actively become trainer for industrial training in Indonesia for topics of his competencies. He is also as books editors for some projects, then becoming journalist or writing activities. For these rich experiences of him,will be shared to participants of his training class.

VENUE MEDIA RELATION AND COMMUNICATION

Jakarta (Maxone Hotel Menteng, Balairung Hotel Matraman, Sentral Hotel, Haris Tebet, Gd Muamalat Institute, Ibis Manggadua, Little Amaroossa Residence, Cosmo Amaroossa, Zodiak MT. Haryono, Grand Tjokro)

MEDIA RELATION AND COMMUNICATION TRAINING DURATION

3 days

JADWAL TRAINING 2020

24 Agust 2020-26 Agust 2020
31 Agust 2020-02 Sep 2020
26 Okt 2020-28 Okt 2020
23 Nop 2020-25 Nop 2020
30 Nop 2020-02 Des 2020

HARGA INVESTASI/PESERTA

6.500.000/peserta (bayar penuh) atau
6.250.000/peserta (early bird, yang membayar 1 minggu sebelum training) atau
5.950.000/peserta (peserta bergroup yang terdiri dari 3 peserta atau lebih dari 1 perusahaan yang sama)

FACILITIES FOR PARTICIPANTS

Training Module
Flash Disk contains training material
Certificate
Stationeries: NoteBook and Ballpoint
T-Shirt
Backpack
Training Photo
Training room with Full AC facilities and multimedia
Lunch and twice coffeebreak every day of training
Qualified Instructor
Transportation for participants from hotel of participants to/from hotel of training – VV (if minimal participants is 4 persons from the same company)

RECOMMENDATION FOR PARTICIPANTS

Every participant should bring laptop with wifi facillities/other internet connetivity

MEDIA RELATION AND COMMUNICATION

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