MEDIA RELATION AND COMMUNICATION

Jadwal Training 2014 Selanjutnya ..

DESCRIPTION MEDIA RELATION AND COMMUNICATION

Mass media has become part of personal, organization, and part of human mankind living. Almost none of our activity which is not involving mass media in our life. Good relationship with media has became an important soul in branding. Good relationship with media is not only for playing role as a “fireman” or as a solution only when the problem has occurred. Good relationship in media relations is has to be interlace and has to be maintain over and over everlasting. The expertise in media relation is determine the successful of the communication program which is will be carry out well as an individual as well as an organization. The event escalation which is done by mass media is can be assure can changed public perception as what media expected. The tendency/ indication today, some of media is no longer playing good role as a reality delivery not as a reality creator.

OBJECTIVES MEDIA RELATION AND COMMUNICATION

Through media relation training program, participants will have a good ability/ skill related with media as a concept/strategy till application.
Through this course participants can share their experiences, knowledge and skills related with method, concept, strategy, as well as media relation technique to staff and colleagues to supported daily performance professionalism
Participant will get a technical guide related to media, both printed media and electronic.

**OUTLINE MEDIA RELATION AND COMMUNICATION**

A. The Nature of Media

How to understand the category and media characteristic
on this session, participants will understand about every category and media characteristic in Indonesia, such as :

How media work
The Deadline of each media (newspaper, TV, Radio, Magazine/tabloid and Internet)
The nature/ characteristic of newspaper, TV, Radio, Magazine/tabloid and Internet)
Conceiving the media ownership and it influence toward of the organization (media user)
Media owner intervention (Management) toward of media independency

Media Control (ownership Vs Control of Media)
On this session, participants will understand about every category and media characteristic in Indonesia, such as :

B. Why Media Relations
C. Media Relation Definition

The definition of media Relation, between fact and theory
Media relations type

How media works
- The things to be prepared by Journalist before the interview
- The question to be asked to resource person/ informant by Journalist
- The journalist tendency in finding news and what media pursuit to journalists

Understanding journalist pursuit and behavior

The things to be prepared by Journalist before the interview
The question to be asked to resource person/ informant by Journalist
The journalist tendency in finding news and what media pursuit to journalists

D. Crisis Communications Team

Crisis Team Handle Formation

Team Formation process
Component and Job Descriptions in Crisis Team
Assignment and spokesperson debriefing
Press statement composing technique
Press statement evaluation composing
Press statement distribution

Writing Press Statement

E. Handling Press Release

Key Message assignment
Press release composing
Press release distribution

F. Media Interview

Interview Preparation

Understanding characteristic and media type
Understanding media pursuit and behaviour
Understanding media relation form, news value, and news source to journalist

2. Trick/ technique facing the journalist

How to avoid media entrapment
The answer to avoid
The answer to give berikan
How to give the good answer

3. Media Interview Technique

Television
Print (Newspaper, Magazine, News Online, etc)
Radio

INSTRUCTOR

Dra. MC. Maryati, MM and Team

METHOD

Presentation
Discuss
Case Study
Evaluation

WHO SHOULD ATTEND

Humas, Public Relations, Corporate Communications, Corporate Secretary.
Chairman , Manager dan staf (from all unit/division/and parts) that in daily routine involed with media/public

Jadwal Training 2014

9 s.d 11 September 2014
16 s.d 18 September 2014
1 s.d 3 Oktober 2014
14 s.d 16 Oktober 2014
28 s.d 30 Oktober 2014
4 s.d 6 November 2014
11 s.d 13 November 2014
18 s.d 20 November 2014
25 s.d 27 November 2014
2 s.d 4 Desember 2014
9 s.d 11 Desember 2014
16 s.d 18 Desember 2014
22 s.d 24 Desember 2014
29 s.d 31 Desember 2014
Hotel Merapi Merbabu Yogyakarta
Pukul 08.30 – 16.00 WIB

Request for Training Venue: Semarang, Solo, Bandung, Jakarta, Balikpapan, Surabaya, Jogja, Lombok, Malang, Makassar and Batam

In House Training Depend on request

INVESTATION

Course Fee : Rp. 6.000.000,-/participant (non residential)
Special Price : Rp. 5.500.000,-/participant (non residensial) Min. 3 Peserta

Pembayaran dapat dilakukan pada saat regristrasi atau transfer melalui rekening berikut:

FACILITIES

Training Hand Out
Digital Material
Certificate
Exclusive Souvenir
Qualified Bag
Training Photo
Training room with full AC facilities and multimedia
Once lunch and twice coffee break every day of training
Qualified Instructor
Transportation from airport / railway to hotel and from hotel to the training venue (2 person from one company)

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OUTLINE MEDIA RELATION AND COMMUNICATION

Related Training:

**OUTLINE MEDIA RELATION AND COMMUNICATION**