PRODUCT AND BRAND IMAGE

PRODUCT AND BRAND IMAGE 

Hotel Holiday Inn Bandung | 28 – 30 Oktober 2013 | Rp. 6.500.000,-
Hotel Holiday Inn Bandung | 19 – 21 November 2013 | Rp. 6.500.000,-

DESKRIPSI
Menentukan segmen pasar, positioning dan differentiation, menentukan harga yang sesuai, menentukan margin ke distributor, grosir dan ritel, mengembangkan packaging, desain dan warna yang menjual. merupakan komponen yang akan menentukan keberhasilan merek. Strategi yang solid tanpa pemahaman detail dalam eksekusi marketing mix (product, price, place dan promotion) akan percuma saja. Oleh karena itu dibutuhkan strategi untuk membuat brand image terhadap produk yang akan dipasarkan.

MATERI

1. A Confession of A Brand Manager
   • What is A Brand Manager?
   • How to be A Good Brand Manager
   • Challenges, Opportunities & Threats of A Brand Manager
   • Daily Activities of A Brand Manager
2. • Brand Strategy & Execution : Two Different Worlds
3. • Develop Brand Strategy
   • Roles of Brand Strategy in Marketing and Company
   • How to Define Brand Segmentation and Target Market
   • How to Define Brand Personality and Positioning
   • The Process from Research to Brand Strategy Development
   • How to Analyze Research Report
   • How to Define Brand Segmentation, Target Market, Personality and Positioning based on Research Report
4. • Develop Branded Product Strategy
   • How to Define Product Mapping and Competitors to Target and Avoid
   • How to Define Strengths and Weaknesses of Our Competitors Product
   • How to Develop Strong and Sellable Product which Align with Brand Positioning
   • How to Execute The Product Strategy from Design to Packaging
   • How Design and Packaging Trigger Trial and Repeat Purchase
   • How to Develop Product from Content to Packaging Which Tells the Brand Positioning
5. • Develop Branded Pricing Strategy
   • How to Define Price Mapping & Develop Supportive Pricing Strategy
   • How to Define Manufacturers Price, Distributors Price, & Retailers Price
   • How to Manage Price in the End Market
6. Develop Branded Distribution Strategy
   • How to Define Distribution Mapping
   • How to Choose The Most Suitable Distributors
   • How to Manage Distributors & Salesman
7. • Develop Branded Promotion Strategy & Execution

PESERTA
Staff bagian pemasaran, marketing, Supervisor, Manager pemasaran

INSTRUKTUR

Dra. Neila Ramdhani, M.Si., M.Ed. dan TIM

• Doktor dari fakultas psikologi University of Leeds, UK
• Pakar sekaligus praktisi di bidang SDM
• Pemerhati dan ahli pada bidang SDM
• Aktif sebagai instruktur dan moderator berbagai pelatihan dan seminar.

WAKTU

• 19 -21 Februari 2013
•  15 – 17 Mei 2013
• 28 – 30 Oktober 2013
• 19 – 21 November 2013
• pukul 08.30-16.30 WIB.

TEMPAT PELAKSANAAN
Hotel Holiday Inn Bandung


FASILITAS

• Sertifikat
• Modul / handout /soft copy materi
• Souvenir
• Training kit
• Dokumentasi
• 2x Coffe Break + 1 lunch

BIAYA KURSUS

• Biaya pelatihan ini sebesar Rp. 6.500.000,-/ perpeserta Non-Residensial.
• Pengiriman 3 peserta dari perusahaan yang sama Rp. 6.000.000,-/peserta non residensial.

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