STRATEGIC COMMUNICATION IN TOTAL REWARD – Almost Running

STRATEGIC COMMUNICATION IN TOTAL REWARD

Hotel Ibis Bali Petitenget, Bali | 29 Agustus– 1 September 2016 | IDR 9.500.000

DESCRIPTION

This training gives you an introduction to strategic communication, focusing on total rewards communication. It begins by establishing the purpose and value of strategic communication along with discussing how behaviours can be influenced by communications. In addition, an eight-step process is detailed giving you guidance to create an effective and efficient communication campaign. Case studies provide participants an opportunity to apply the eight-step process. Furthermore, specific communications related to each of the total rewards elements are highlighted, as are suggestions for communicating special situations, such as a merger or acquisition.

OBJECTIVES

1. Learn the rationale for strategically planning a communication campaign
2. Discuss the characteristics of effective communication
3. Obtain an understanding of the eight steps of the communication process
4. Identify the appropriate communication channel to deliver the message
5. Cover specific total rewards communications considerations and special situations
6. Find out how to effectively and efficiently manage your communication campaign

COURSE OUTLINES

Communication strategy and total rewards

• Total rewards concepts and components
• Value and purpose of strategic total rewards communication
• Effective communication
• Management’s role in communication

Communication fundamentals

• Fundamentals of communication
• Characteristics of effective communication
• The strategic communication process

The strategic communication process: Steps 1-4

• Step 1: Analyse the situation
• Step 2: Define the objectives
• Step 3: Conduct audience research
• Step 4: Determine key messages
• Case study

The strategic communication process: Steps 5-6

• Step 5: Select the communication channel
  • Face-to-face
  • Paper-based
  • Technology-based
• Step 6: Develop the communications campaign

The strategic communication process: Steps 7-8

• Step 7: Implementation
• Step 8: Evaluation
• Case study
• Managing the communication campaign

Total rewards communication and special situations

• Total rewards communication
  • Compensation
  • Benefits
  • Work-life
  • Performance and recognition
  • Development and career opportunities
• Total rewards statements
• Special situations
• Working effectively with external vendors and internal communication departments

DELIVERY TYPES

Lecturing, participative discussion, and case study.

INSTRUCTOR

Dr. (Cand.) Patisina, ST., M. Eng. CPHRM. C.Ht. CT. NNLP

TRAINING FACILITIES

• Training Modul
• Stationeries
• Certificate of Completion
• Exclusive Backpack
• Flashdisk containing materials
• 2x coffee breaks and lunch at days of training
• Exclusive Polo Shirt
• Training photo

TIME & VENUE

• Date : 29 Agustus– 1 September 2016
• Time : 08.00 – 16.00 Wib
• Venue : Hotel Ibis Bali Petitenget – Jl. Petitenget No. 19 Kuta Utara, Bali

TRAINING FEE

Training fee sebesar IDR 9.500.000 per peserta (NonResidential -Tidak Termasuk Penginapan).Biaya tersebut tidak termasuk pajak.

STRATEGIC COMMUNICATION IN TOTAL REWARD

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