Training marketing analyst ini memberikan pengantar yang komprehensif untuk riset pemasaran, membahas konsep kunci, proses dan teknik

Jadwal Training 2020 Selanjutnya …

Deskripsi Training

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

Tujuan Training

Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
Learn how to recognize situations that require market research
Gain an understanding of the research designs that could be used to address specific business issues
Broaden Participants understanding of critical research techniques and good research practices
Develop practical skills that participants can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

Materi Training Marketing Analyst

Module 1 – Perspectives on Strategy
Module 2 – Consumer Behavior
Module 3 – Consumer and Market Analysis
Module 4 – Strategizing- planning and processes
Module 5 – The Basic of Market Research
Module 6 – Designing a Research Project: The Tools of Market Research
Module 7 – Cases

Metode Training

Presentasi, Diskusi, Brainstorming, Case Study, Evaluasi

Jadwal Training 2020

Hotel Santika Kuta, Bali
Hotel Biz, Batam
Hotel Fave, Balikpapan
Hotel Aston, Manado
Hotel Lombok Raya, Mataram
Hotel Serela Merdeka, Bandung
Hotel Santika Pandegiling, Surabaya
Hotel Ibis Senen, Jakarta
Hotel Ibis, Solo
Hotel Ibis Simpang Lima, Semarang
Hotel Melia Purosani, Yogyakarta
9 – 10 Maret 2020
16 – 17 Maret 2020
23 – 24 Maret 2020
30 – 31 Maret 2020
6 – 7 April 2020
13 – 14 April 2020
20 – 21 April 2020
27 – 28 April 2020
4 – 5 Mei 2020
11 – 12 Mei 2020
2 – 3 Juni 2020
8 – 9 Juni 2020
15 – 16 Juni 2020
22 – 23 Juni 2020
29 – 30 Juni 2020
6 – 7 Juli 2020
13 – 14 Juli 2020
20 – 21 Juli 2020
27 – 28 Juli 2020
3 – 4 Agustus 2020
10 – 11 Agustus 2020
18 – 19 Agustus 2020
24 – 25 Agustus 2020
31 Agustus 2020 – 1 September 2020
7 – 8 Sepember 2020
14 – 15 September 2020
21 – 22 September 2020
28 – 29 September 2020
5 – 6 Oktober 2020
12 – 13 Oktober 2020
19 – 20 Oktober 2020
26 – 27 Oktober 2020
2 – 3 November 2020
9 – 10 November 2020
16 – 17 November 2020
23 – 24 November 2020
30 November 2020 – 1 Desember 2020
7 – 8 Desember 2020
14 – 15 Desember 2020
21 – 22 Desember 2020
28 – 29 Desember 2020

Investasi dan Fasilitas

Rp 8.400.000 Per Peserta untuk Bali, Batam, Balikpapan, Manado atau Lombok (Non Residental)
Rp 7.400.000 Per Peserta untuk Bandung, Jakarta atau Surabaya (Non Residental)
Rp 6.400.000 Per Peserta untuk Semarang , Solo atau Yogyakarta (Non Residental)
Quota minimum 2 peserta
Fasilitas : Certificate,Training kits, Lunch, Coffee Break, Souvenir
Untuk peserta luar kota disediakan transportasi antar-jemput dari Bandara/Stasiun ke Hotel khusus bagi perusahaan yang mengirimkan minimal 3 orang peserta)

Peserta Training

Semua karyawan dan staff divisi perusahaan di bidang marketing

Instruktur Training

Marita,SE,M.Si,Ak,CA and Team

MARKETING ANALYST

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Materi Training Marketing Analyst

MARKETING ANALYST

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